Essential made an Amazon-exclusive version of its phone with Alexa preinstalled
The new Halo Gray color is only available at Amazon.
Yesterday, Essential revealed three limited-edition colors of the Essential Phone — Ocean Depths, Stellar Gray, and Copper Black. And today the company has announced one final new version of its first smartphone: an Amazon-exclusive “Halo Gray” color that comes with the Alexa app preinstalled.
The Halo Gray model is pretty similar to the Stellar Gray
version announced yesterday, with the same exact matte black ceramic
but with the lighter titanium bumpers seen on the Pure White color
(although with black plastic antenna lines, instead of white ones).
According to Essential, the Alexa app is able to be
uninstalled, unlike most pre-included bloatware, with a company
representative comparing it to how the Sprint app is preinstalled on
Essential Phones sold through Sprint.
The partnership with Amazon also makes a certain amount of sense on a business level, seeing as Amazon has invested in the Andy Rubin-helmed startup through the company’s Alexa Fund.
The Halo Gray model is available for preorder on Amazon
for $449.99, or $150 cheaper than that other new colors, or for $499.99
in a bundle with Essential’s 360-degree camera attachment, set to ship
on February 21st. That price will go up $499.99 for just the phone
starting on February 24th. And unlike the Stellar Gray model, this one
isn’t a limited edition, so it’ll stick around even if the other model
sells out.
Comments
Post a Comment